a short, playful phrase created to nudge people to reach out, for fashion and creative direction. What started as an inside joke quickly evolved into a practice rooted in creative directing, styling, and designing clothing and accessories for other artists and brands.

The project is grounded in sustainable creation, with a focus on upcycling thrifted and clearance garments.

The aim? To show & encourage circularity in fashion consumption by reworking material already available to us.

Through each release, DIALZAY aims to introduce fresh, unconventional concepts to Qatar, while proving that creativity, style, and community don’t require money or experience, just intention.